The AdTonos platform provides so-called ads replacement, i.e. it replaces the ads originally broadcast by a radio station in terrestrial transmission with ads individually tailored to each listener in the online stream. Thanks to the AdTonos platform, advertisers are able to precisely reach specific target groups. After the broadcast campaign, advertisers receive a detailed emission report, paying for a measurable effect.

The funds will be allocated for further technology development as well as an increase in sales potential in Great Britain, Poland and Germany.